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International
Market Research

Magnifico SARL prides itself in the art of observing, listening, interpreting and scrutinizing consumers’ behaviors and minds in a very analytical, minute way that is customized on a case-to-case basis.

Gasparo Magnifico

Gasparo Magnifico has a PhD in Semiotics as well as twenty years of experience in socio-semiotic studies and qualitative research including many years spent as a university researcher in both Italy and the U.S. A natural polyglot, he speaks fluent Italian, English, French, German and Spanish.
He is also the author of many articles, essays and books, which have been published internationally.

Qualitative
Techniques

Meticulous methodological approaches incorporating creative touches, are carefully crafted. They are devised according to the very nature of each brand and the particular issues, needs and objectives involved.
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Consumer Workshops

Interactive and creative focus groups are conducted in a very proactive and hands-on manner.
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Qualitative
Interviews

One-to-one interviews, couples or triads are held which may be filmed or recorded. Ethnographic, projective, descriptive and/or creative techniques are all regularly employed. Viewing facilities are available in-home and in-store.
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Concepts
Gallery

An approach that allows for a multitude of concepts to be screened, while selecting, fine-tuning and merging them in a very active and dynamic fashion.
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Creative
Scrapbooks

Designed as a support to give free form to a purely verbal and visual expression on a given subject, consumers produce this creative feedback by themselves. Only main sequences and questions are pre-defined. Consumers are invited to use words, photos, drawings and collages.
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Semiotic
Analysis

Interpreting semiotic and stylistic signs from a particular perspective, providing sense and meaning to a given area (positioning, communications, social…).
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Client
Workshops

Multi-purpose techniques help clients to generate their own concepts, support innovation through creativity, broadening their offer and/or positioning within new frameworks.
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Expert
Interviews

Carried out prior to or at the same time of qualitative research, they shed light on trends, sociological changes, macro phenomena and enrich clients’ innovation strategies.
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B to B

This consists of interviews, ethnographic exploration or workshops conducted using specific techniques leading to an in-depth exploration of the universe of professionals and their needs and expectations.
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Blogs

This is a real on-line creative journey, where consumers are invited to generate visual and verbal insights. Only main sequences and questions are pre-defined. Consumers are invited to use words, photos, drawings, videos…. An actual book is created and ultimately used as a very rich source of exploration, insights, mood-boards.
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Virtual Books

It is a live forum where group or one-to-one conversations take place. This is a new and lively technique for interacting with consumers, investigating given subjects and exploring their attitudes and perceptions. It is also a stimulating way for clients to directly interact with consumers, ask them straightforward questions and get spontaneous and immediate feedback.
 

Contact

Please contact us using the form below or by e-mail 
SUBMIT
MAGNIFICO SARL 
172 rue du Temple
75003 Paris
France

M: +33 (0) 6 22 12 32 57
T: +33 (0) 1 72 34 65 28
E-mail: gasparo@magnifico.fr
Website: www.magnifico.fr