International
Market Research
Since 2010, Magnifico International Market Research prides itself on the art of observing, listening, interpreting and scrutinizing consumers’ behaviors and minds. Close and analytical observation that is customized for each project.
Magnifico International Market Research is specialized in international consumer insights and market research, which represents over 95% of its business.
We operate in 20+ countries (Europe, US, Asia and Africa) through a network of 12 senior market research directors and 300+ local partners (recruiters, facilities, experts, opinion leaders).
Gasparo Magnifico Ph.D.
Market Researcher
Gasparo Magnifico has a Ph.D. in Theory of Language and Science of Signs (at New York University and Università degli Studi di Bari). He has extensive international experience of more than 25 years in consumer insights and market research, working for the biggest named companies in both FMCG and luxury.
Magnifico is consumer-driven, having acquired in-depth analytical, strategic and operational skills. Very flexible and compliant, he speaks fluent English, French and Italian, moderating in the 3 languages, and has elementary proficiency in German and Spanish.
Magnifico is also the author of many articles, essays and books, which have been published internationally.
Methods & Tools
Meticulous methodological approaches incorporating creative touches, are carefully crafted. They are devised according to the very nature of each brand and the particular issues, needs and objectives involved.
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Where is the human pulse in the digital era? How strongly do consumers’ digital statements correspond to true life? D (Digital) T (True) L (Life) is a new methodological tool which helps assess how consumers think, comment and review on-line (on a given brand, product, category …) cross-analyzing it with real life (interactive encounters with consumers). A perspective path so we can make the most of virtual content while providing a granular understanding of the real-life mechanisms on how consumers think and act.
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A highly insightful and dynamic way to explore and understand behaviors as well as perceptions. With an interactive approach favoring the exchange of opinions, challenging respondents into going above and beyond basic speech. The use of projective exercises and stimuli helps foster in-depth dives into the category. Interactive and creative focus groups are conducted in a proactive and hands-on manner to deep dive into concepts, packaging, design and overall category & brand explorations.
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One-to-one interviews, duos or triads... Ethnographic, projective, descriptive and/or creative techniques are all regularly employed, in-home, in-store or in viewing facilities. Interviews are video / audio recorded and brought to life to insightful and tailormade film creations and presentations.
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An approach that allows for a multitude of concepts to be screened while selecting, fine-tuning and merging them in a very active and dynamic fashion. A prospective way to seize primary insights and select best innovation opportunities.
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Designed as a support to give free form to a purely verbal and visual expression on a given subject, consumers produce this creative feedback by themselves. Only main sequences and questions are pre-defined. Consumers are invited to use words, photos, drawings and collages.
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Interpreting semiotic and stylistic signs from a particular perspective, making sense of and providing meaning to a given area (positioning, packaging, communications, social…).
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Multi-purpose techniques helping clients to generate their own concepts, support innovation through creativity, broadening their offer and/or positioning within new frameworks.
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This consists in interviews, ethnographic exploration or workshops conducted using specific techniques leading to an in-depth exploration of the universe of professionals and their needs and expectations.
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Carried out prior to or at the same time as qualitative research, they shed light on trends, sociological changes, macro phenomena and enrich clients’ innovation strategies.
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We use them to go on a true on-line creative journey, where consumers are invited to generate visual and verbal insights. Only main sequences and questions are pre-defined. Consumers are invited to use words, photos, drawings, videos…. An actual book is created and ultimately used as a very rich source of exploration, insights, mood-boards.
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A live forum where communities or one-to-one conversations take place. This is a new and lively technique for interacting with consumers, investigating given subjects and exploring their attitudes and perceptions. It is also a stimulating way for clients to directly interact with consumers, ask them straightforward questions and get spontaneous and immediate feedback.
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Individual interviews or collaborative workshops with influencers and content creators, conducted either upstream of consumer research to identify emerging behaviours, cultural codes, category trends and evolving narratives, or as dedicated co-creation sessions to develop, challenge and refine products, concepts, experiences and communication territories. Combining category expertise with a deep understanding of audience expectations, influencers provide a unique expert-amplifier perspective. Their contribution helps distinguish fleeting trends from lasting shifts, assess cultural credibility, and identify the stories, rituals and experiences most likely to resonate, engage and spread organically.
Clients
We are honoured to partner with some of the most successful and inspiring brands.
Press
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